KOREAN RICE FOOD

Company introduction

(1) Company Overview
Seoulchips is a K-food company founded by a former global food consultant CEO. It was established to modernize Korea’s traditional snack “nurungji” and develop products suitable for the global market.

(2) Business Goal
Seoulchips aims to become a global leading brand of “K-snacks” that combine the traditional taste and health benefits of Korean food with innovation. The company is targeting future sales in the billions of KRW.

(3) Key Target Customers
Health-conscious consumers seeking high-protein, low-calorie, and antioxidant-rich snacks
Overseas consumers interested in K-food
Millennials and Gen Z who prefer convenient yet healthy snacks

History

2020 – Established Seoul Saram Co., Ltd.
2020 – Launched 3 types of Seoul Chips (Cheese, Coconut, Quinoa)
2021 – Built HACCP-certified factory in Wirye New Town, Seongnam-si, Gyeonggi-do
2021 – Renamed to Seoul Chip Co., Ltd.
2021 – Official sponsor of Netflix drama The Silent Sea
2022 – Launched new product “Seoul Chip Iron Plate Kimchi Fried Rice” via Wadiz
2022 – Held kids model selection event (with Kiana Entertainment)
2022 – Official sponsor of tvN drama Our Blues (PPL and box advertising)2022 – Selected as Excellent Product in Healing/Wellbeing category at Seoul Food Awards
2023 – Participated in “Korea Expo” in Paris, France
2024 – Relocated factory to Sangdaewon, Seongnam
2024 – Received Ministers Award from the Ministry of SMEs and Startups
2024 – Received the Seoul Award
2024 – Selected as Gyeonggi Export Frontier Enterprise
2024 – Selected as Outstanding Company in the Data Voucher Program
2024 – Trademark registered (Class 30 / No. 40-1775142)

Certification

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Exhibitor’s Products

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