KOREAN RICE FOOD

Company introduction

Happy Life F&B is a small HACCP-certified company that manufactures and distributes rice snacks.
It introduced its products through department store specialty food fairs nationwide in 2014 and began producing rice-based snacks in 2020.
It manufactures snacks made from domestic rice combined with ingredients such as konjac, multigrains, and brown rice, as well as seafood like anchovies and squid.
In 2025, it expanded to supply “Jaljalmi Chips” to major retailers such as Costco and Nonghyup Hanaro Mart.
The company also started producing puffed rice snacks with nurungji flavor and began small-scale exports to the U.S. and Canada.
It particularly focuses on creating new types of rice snacks using regional surplus agricultural products.

History

2014.05 – Established Happy Life Health Co., Ltd.
2017 – Registered as a specialty food vendor for major department stores including Shinsegae, Lotte, Galleria, and AK Plaza
2020 – Began food manufacturing business
2021 – Established HACCP-certified manufacturing plant in Incheon; began production of “Jaljalmi Chip” rice snack
2022~2024 – Supplied rice snacks and conducted OEM production while operating as a vendor for department stores and large retail markets
2025 – Began supplying “Jaljalmi Chip” to Costco and Hanaro Mart

Certification

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Exhibitor’s Products

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