KOREAN RICE FOOD

Exhibition item SNACKS/BREAD Booth number 3F506
Company THE HONEST FARMER CO., LTD. CEO RHEW HYUN SOOK
Address (38872) 94-12, Cheongtong-ro, Cheongtong-myeon, Yeongcheon-si, Gyeongsangbuk-do, Korea
Website www.honestfarmer.co.kr

Company introduction

Established in 2015 with a philosophy of 'making honest products with honest ingredients'. Based on various products experience, we re-born as "The Honese Farmer" in 2021 to develop further. Our strongest strength is that we have passed Home shopping QA that is well-known for its strictness to food products. We have facility and system for mass production as well as HACCP verification. Also, we launched a brand called Well in Us stepping further from concerns about ingredients and manufacturing. Our slogan "Wellness in Us" represents our spirits to pursue the honest taste. Our first product "Brown rice chip with black barley" is highly loved as now it became the representative product of our company.

History

2021. 03. Establishment of The Honest Farmer Co., Ltd - Transfer of business from Alphabio Co., Ltd
2021. 04. Launch of "ABC juice of the honest farmer" in public home shopping
2021. 07. Registration of own brand trademark (no. 40-1746561)
2021. 11. Launch of "pomegranate collagen of a beauty" in NS home shopping
2021. 11. Obtainment of HACCP verification for candies (no. 2021-4-0633)
2021. 11. Launch of "pomegranate collagen of the honest farmer" in public home shopping
2022. 10. Signed MOU of "Brown rice chip with black barley" with agricultural technology center in Yeongcheon-si
2023. 01. Launch of "Brown rice chip with black barley" in public home shopping (sold out during the broadcast)

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Exhibitor’s Products

  • WELLINUS Brown Rice Chips with Black Barley
  • WELLINUS Brown Rice Chips with Multiple Grains
  • WELLINUS 100% Brown Rice Chips