KOREAN RICE FOOD
Overview
Exhibition Scale
- No. of Exhibitors : 49Companies
- No. of Booths : 66Booths (General Exhibition : 8Booths, : 2Booths, : 2Booths, : 2Booths, Exhibitors : 52Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 53,305
No. of Visitors (Rice show Pavilion)
-
- A total of : 1,706
Business Meetings Results
-
- No. of Meetings Conducted : 1,216
- RICE SHOW Pavilion : 783건
- KOTRA Meetings : 227건
- : 173건
- : 33건
Consultation Amount
-
- Total amount discussed in meetings : $50,769,173
- RICE SHOW Pavilion : $24,937,000
- KOTRA Meetings : $10,269,872
- : $15,562,301
- Total amount of Concluded Deals : $18,104,268
- RICE SHOW Pavilion : $9,579,640
- KOTRA Meetings : $2,667,798
- : $5,856,830
Overview
Exhibition Scale
- No. of Exhibitors : 52Companies
- No. of Booths : 66Booths (General Exhibition : 14Booths, Exhibitors : 52Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 42,144
No. of Visitors (Rice show Pavilion)
-
- A total of : 2,177
Business Meetings Results
-
- No. of Meetings Conducted : 1,242
- RICE SHOW Pavilion : 1,064 (domestic buyers:825, overseas buyers:239)
- KOTRA Meetings : 178
Consultation Amount
-
- Total amount discussed in meetings : $57,051,445
- RICE SHOW Pavilion : $50,442,698
- KOTRA Meetings : $6,608,747
- Total amount of Concluded Deals : $12,479,488
- RICE SHOW Pavilion : $7,081,370
- KOTRA Meetings : $5,398,118
- ※ Exchange rate 1USD=1,152 won (2021.07.30)
Press Reports
- Press Reports
- Total of 122 Articles
- 103 Press Reports Released (Yeonhap News, NEWSIS, Food Journal, etc.
- Including 49 Cover Stories for individual participants)
- 2 Videos Released (No Cut News, YTN)
- 2 Paper Ads (Food Journal (May Edition), Nongmin Shinmun)
- 12 Promotional Materials (Institutions, Associations, SNS Channels)
- Cover Report on Rice Processed Food Industry Magazine (Rice UP Life UP) + 3 Cover Ads Released
Overview
Exhibition Scale
- No. of Exhibitors : 50Companies
- No. of Booths : 60Booths (General Exhibition : 10Booths, Exhibitors : 50Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 37,246
No. of Visitors (Rice show Pavilion)
-
- A total of : 1,999
Business Meetings Results
-
- No. of Meetings Conducted : 850
- RICE SHOW Pavilion : 821 (domestic buyers:678, overseas buyers:143)
- KOTRA Meetings : 29
Consultation Amount
-
- Total amount discussed in meetings : $23,265,012
- RICE SHOW Pavilion : $21,741,802
- KOTRA Meetings : $1,523,210
- Total amount of Concluded Deals : $6,076,301
- RICE SHOW Pavilion : $5,641,031
- KOTRA Meetings : $435,270
- ※ Exchange rate 1USD=1,152 won (2021.07.30)
Press Reports
- Press Reports
- Total of 146 Articles
- 103 Press Reports Released (TV CHOSUN, NEWSIS, Food Journal, etc.
- Including 46 Cover Stories for individual participants)
- 2 Videos Released (MBC News Today, SBS Morning Wide)
- 2 Paper Ads (Food Journal (June Edition), Nongmin Shinmun (5 Layer Ad)
- 9 Promotional Materials (Institutions, Associations, SNS Channels)
- Cover Report on Rice Processed Food Industry Magazine (Rice UP Life UP) + 4 Cover Ads Released
Overview
Exhibition Scale
- No. of Exhibitors : 40Companies
- No. of Booths : 54Booths (General Exhibition : 4Booths, Exhibitors : 50Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 12,227
No. of Visitors (Rice show Pavilion)
-
- A total of : 1,486
Business Meetings Results
-
- No. of Meetings Conducted : 443
- RICE SHOW Pavilion : 376 (domestic buyers:373, overseas buyers:3)
- KOTRA Meetings : 67
Consultation Amount
-
- Total amount discussed in meetings : $13,127,989
- RICE SHOW Pavilion : $11,085,069
- KOTRA Meetings : $2,042,920
- Total amount of Concluded Deals : $3,380,409
- RICE SHOW Pavilion : $2,960,069
- KOTRA Meetings : $420,340
- ※ Exchange rate 1USD=1,152 won (2021.07.30)
Press Reports
- Press Reports
- No. of published articles : Total 84
- ※ 25 articles on JoongAngIlbo, Asia Today, FoodNews, etc.
- ※ 49 articles from individual participating companies.
- ※ KBS live information broadcasting (8.17)
- ※ Two newspaper(The Agriculture, Fisheries, Livestock News, palnews) advertisements.
- ※ Promote 6 social media channels and associations.
- ※ two articles and cover advertisements on Rice Processing Industry Magazine (Rice Up Life Up).
Rice Show 2020 was not held due to COVID-19.
Overview
Exhibition Scale
- No. of Exhibitors : 56Companies
- No. of Booths : 80Booths (General Exhibition : 12Booths, Exhibitors : 68Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 50,335
No. of Visitors (Rice show Pavilion)
-
- A total of : 3,534
Business Meetings Results
-
- No. of Meetings Conducted : 825
- RICE SHOW Pavilion : 712 (domestic buyers:468, overseas buyers:244)
- KOTRA Meetings : 113
Consultation Amount
-
- Total amount discussed in meetings : $33,679,998
- RICE SHOW Pavilion : $20,497,457
- KOTRA Meetings : $13,182,541
- Total amount of Concluded Deals : $5,485,449
- RICE SHOW Pavilion : $1,370,496
- KOTRA Meetings : $4,114,953
- ※ 180.7% increase over goal of discussed amounts ($12,000,000)
- ※ Exchange rate 1USD=1,188 won (2019.05.24)
Press Reports
- No. of published articles : Total 310 ( Broadcast 3, Online 103, Viral Ads 203, Ad Platform 1 )
- ※ YTN, NBS, JoongAngIlbo, Yonhap News, edaily, Biz-Herald, FoodNews, The Agriculture, Fisheries, Livestock News, etc.
- ※ Social Media and Viral Marketing Channels
- ※ Exhibition Platform Service (cangoroo) – Online banner advertising
Overview
Exhibition Scale
- No. of Exhibitors : 48Companies
- No. of Booths : 64Booths (General Exhibition : 8Booths, Exhibitors : 56Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 45,092
No. of Visitors (Rice show Pavilion)
-
- A total of : 1,279
Business Meetings Results
-
- No. of Meetings Conducted : 572
- RICE SHOW Pavilion : 431 (domestic buyers:293, overseas buyers:138)
- KOTRA Meetings : 141
Consultation Amount
-
- Total amount discussed in meetings : $40,803,385
- RICE SHOW Pavilion : $18,842,912
- KOTRA Meetings : $21,960,473
- Total amount of Concluded Deals : $10,372,545
- RICE SHOW Pavilion : $8,275,497
- KOTRA Meetings : $2,097,048
Press Reports
- No. of published articles : Total 96 ( Broadcast 4, Online 92, Viral Ads 0, Ad Platform 0 )
Overview
Exhibition Scale
- No. of Exhibitors : 43Companies
- No. of Booths : 62Booths (General Exhibition : 0Booths, Exhibitors : 62Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 54,200
No. of Visitors (Rice show Pavilion)
-
- A total of : 1,038
Business Meetings Results
-
- No. of Meetings Conducted : 652
- RICE SHOW Pavilion : 554 (domestic buyers:407, overseas buyers:147)
- KOTRA Meetings : 98
Consultation Amount
-
- Total amount discussed in meetings : $8,899,630
- RICE SHOW Pavilion : $2,065,590
- KOTRA Meetings : $6,834,040
- Total amount of Concluded Deals : $1,696,225
- RICE SHOW Pavilion : $215,833
- KOTRA Meetings : $1,480,392
Press Reports
- No. of published articles : Total 75 ( Broadcast 4, Online 71 )
- 보도자료 배포 및 참가업체별 사전 기획기사 배포
Overview
Exhibition Scale
- No. of Exhibitors : 47Companies
- No. of Booths : 62Booths (General Exhibition : 0Booths, Exhibitors : 62Booths)
No. of Visitors (Seoul Food Show)
- Results of the Seoul Food Show : 53,406
No. of Visitors (Rice show Pavilion)
-
- A total of : 739
Business Meetings Results
-
- No. of Meetings Conducted : 671
- RICE SHOW Pavilion : 625 (domestic buyers:417, overseas buyers:208)
- KOTRA Meetings : 46
Consultation Amount
-
- Total amount discussed in meetings : $7,131,885
- RICE SHOW Pavilion : $1,198,885
- KOTRA Meetings : $5,933,000
- Total amount of Concluded Deals : $3,052,890
- RICE SHOW Pavilion : $2,002,890
- KOTRA Meetings : $1,050,000
Press Reports
- No. of published articles : Total 81
- 방송사 2건 (YTN, 이데일리TV)
- 통신사 20건 (연합뉴스 등)
- 온라인 신문 59건 (산업일보, 파이낸셜뉴스, 스포츠조선 등)
- 홍보효과 279,200,000원
